Location and Opening Hours

Sales
4190 El Camino Real
Palo Alto
CA
94306

Sales Opening Hours

Monday 9:00 - 6:00
Tuesday 9:00 - 6:00
Wednesday 9:00 - 6:00
Thursday 9:00 - 6:00
Friday 9:00 - 6:00
Saturday 9:00 - 6:00
Sunday Closed
Service
4190 El Camino Real
Palo Alto, CA 94306
Service

Service Opening Hours

Monday 08:00 - 5:00
Tuesday 08:00 - 5:00
Wednesday 08:00 - 5:00
Thursday 08:00 - 5:00
Friday 08:00 - 5:00
Saturday Closed
Sunday Closed
Dealer Principal

Dealer Principal Opening Hours

Monday 9:00 - 6:00
Tuesday 9:00 - 6:00
Wednesday 9:00 - 6:00
Thursday 9:00 - 6:00
Friday 9:00 - 6:00
Saturday 9:00 - 6:00
Sunday Closed
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OUR TEAM

Tom Price
  • Dealership Principle and CEO

    Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer.

     

    After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a...

Adam Simms
  • Dealer Principal

    Adam Simms is a well-known groundbreaker in the automobile industry. For nearly 30 years he has held management positions as general manager of dealer groups, VP at Autonation and CEO of an online automobile commerce start up. He has also been a pioneering innovator in leveraging technology to provide an enhanced and more efficient consumer experience.


    One of Adam’s greatest thrills has been driving the new McLaren on the test track in England. There, he was able to feel the full grace of the McLaren’s performance matched only by its inimitable design. When he’s not opening new dealerships or creating new companies, Adam loves sailing and collecting and restoring vintage cars and boats.